Here’s one everyone’s seen before.
This is the Rickroll, a meme based on a 1987 music video, “Never Gonna Give You Up”, performed by Rick Astley. Considered to be one of Astley’s worst songs, it is one of the more popular choices for internet pranks. Rickrolling is a bait and switch–typically a user is tricked by another individual into reading or watching a link of major interest. Sometimes, the link is even masked to prevent a potential victim from determining whether or not it is a Rickroll. The results of this endeavour can be amusing, or aggravating.
The Rickroll is popular such that it has been utilized in derivative versions of the Rickroll, in other forms of media as well, or even the real world. Here is one such example.