The Alternate Reality Game

There is some new content for the game Portal, which consists of a series of cryptic morse code transmissions and noises embedded within the game; which, when decoded and converted into something more readable, reveals itself to be images alluding to a sequel to Portal. However, without any sort of user intervention and participation, these images would not have been published, nor would there be any sort of evidence of a sequel to Portal. This is a viral ad campaign, one which relies on user intervention and curiosity–an Alternate Reality Game.

This, however, is not the only time someone has relied on an ARG for advertising. Many years back, Bungie Studios ran a real-life and internet-based ARG to promote Halo 2 for the XBox, via a website known as I Love Bees. Furthermore, Warner Bros. promoted Christopher Nolan’s The Dark Knight through a viral campaign advertising Harvey Dent as a real life political figure and role model. Cryptic imagery embedded within Harvey Dent’s website, however, led Nolan’s fans on a scavenger hunt, eventually leading them to the website WhySoSerious.com.

While these are examples of Alternate Reality Games being used as a form of viral marketing, they are generally interesting as collaborative works of performance, and quite creative methods of attracting user attention not only from the internet, but from other media outlets as well. It would be interesting to see the ARG being utilized not as a means of commercial advertising, but as a form of performance art.

14,007 Responses to “The Alternate Reality Game”

  • anybunny.mobi/latest/…

    anybunny.mobi/latest/…

  • I am sure this paragraph has touched all the internet visitors, its really really good
    piece of writing on building up new weblog.

  • Hello would you mind sharing which blog platform you’re using?

    I’m looking to start my own blog soon but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your layout seems different then most blogs and I’m
    looking for something unique. P.S Apologies for being off-topic but I had to ask!


  • Fatal error: Allowed memory size of 94371840 bytes exhausted (tried to allocate 4104 bytes) in /home/vr7/andromeda.thewafflehouse.net/noeltan/wp-includes/formatting.php on line 965